In cities like Hong Kong people tire quickly of healthy eating.
People are overwhelmed by the constantly shifting landscape of what is deemed healthy. Fads and trends take precedence over principles and habits and many people simply don’t have time to prepare healthy food each day.
In order to compete with the restaurant industry and hyper-palatable processed food, healthy food has to taste great. It has to be convenient, it has to be the easy choice.
We cut out the confusion by giving our clients clear information about what they should be eating. We limit choices to avoid overwhelm. We provide simple solutions to complex problems.